Startloop is a technical innovation that replaces start cables when you have a flat battery in you car.
The product was chosen to become a part of the permanent collection at MoMA, The Museum of Modern Art, New York in 2003. At the 10-year anniversary of Hareide Design, Artist Jenny Rydhagen was asked to freely interpret the essence of Startloop in a photography.
Einar Hareide, Artist Jenny Rydhagen, Maria Havstam. Photo by Terje Holm