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April 4, 2018 /  Rewind
Saab Sonett 1997


20 Years ago the legendary Norwegian car journalist Jon Winding Sørensen asked me to draw a sketch of a possible future Saab Sonnet. The resulting little sketch was very inspired by the stunningly beautiful Sonett Super Sport concept from around […]

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March 15, 2018 /  Maritime  /  Thoughts about design
Designing the future of cruise


A recent intervju in DNV GL Cruise Update about how to rethink the cruise market and attract a new generation of customers with a far more curious mindset than before.  It will be more and more important for travellers to […]

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March 8, 2018 /  Thoughts about design
Night Panel


In his Book “Enchanted Objects” David Rose writes about his worst nightmare. A future where the things we surround ourselves are reduced to black rectangles of different sizes that we blindly stare into. Sounds like today doesn’t it? This information […]

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March 8, 2018 /  Inspiration
The Inevitable


The Inevitable is a very interesting and thought provoking book by Kevin Kelly, co-founder of Wired Magazine. According to Kelly, much of what will happen in the next thirty years is inevitable. The future will bring with it even more […]

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March 7, 2018 /  Rewind
No qualifications needed


Many years ago I stumbled over this wonderful ad from The Institute of Automobile Styling in Detroit, later a part of Center for Creative Studies I guess. This was before you could study industrial design in Norway, and the only […]

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March 3, 2018 /  Rewind
Detroit 1986 – The anatomy of cars


In 1986 after my MFA in product design in Gothenburg, I had a year or so at Center for Creative Studies in Detroit to focus on automotive design. Quite a contrast. We were drawing cars the same way as we […]

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March 3, 2018 /  Thoughts about design
Machine aesthetics


A long time ago before the invention of industrial design as a profession, machines were still beautiful and put together with care and  craftmanship, until they all got covered up with plastic pretending to be something else. Remove the plastic […]

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March 1, 2018 /  Inspiration
Enchanted Objects


I just have to recommend book worth reading. It´s called Enchanted Objects and is written by David Rose. According to the author, connected devices can (when done right) become storytelling objects that can intuit our needs, improve our lives, and […]

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February 23, 2018 /  Thoughts about design
What if?


This is post is from a lecture about how we relate to the world and how new technology might affect us in the future. Its from a couple of years back, but its still pretty valid. Its about asking the […]

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February 23, 2018 /  Thoughts about design
Hva om?


Dette innlegget er fra et foredrag jeg hold for en tid tilbake, men som er fortsatt like aktuelt. Det handler om  -What if? eller på godt norsk – Hva om? Er det én bransje som har gjort det til en […]

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    • Saab Sonett 1997 April 4, 2018
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